Adverts from the War Years

I recently wrote about Goulds in Ebrington Street and there's a photo of it in my new book, from Amberley Publishing, 'Plymouth Through Time'.

I discovered a copy of the Western Evening Herald from 21st March 1941 and in it is an interesting advert for Goulds which can be seen above. On sale are rubber boots for ARP Wardens priced at 12/11, Gas mask holders for 5½d, Regulation sandbags for the same price, Army Blankets for 10/6 and also Rifle Slings, Kitbags and Ammunition Pouches for 5½d. All things that would have come in very handy at the time when Plymouth was just about to go through its worst period. Goulds was at Treville Street

which once joined Old Town Street but was later devastated by the Blitz.

Another interesting advert in the paper was for Costers. Rather than thinking about the War, they were concentrating on the new Spring fashions which included a snazzy checked sports jacket for men and an even more snazzy checked suit and cap for boys. I've never seen any children in photos from the 1940s dressed like this. The cost for the whole outfit was 17/11, a lot of money then especially if you bought it and then your son felt too ridiculous to wear it! In comparison, the man on the right looks more like men dressed in the 1940s. Perhaps the checked suits were aimed at the posher market. Costers were located at Frankfort Street, another victim of the Blitz.